Rama

Rama is South Africa's margarine and spreads market leader, because our consumers love its' distinctive taste and value the important role it plays in their diets.

Part of South Africa's proud heritage

Rama launched in South Africa in 1972 in a full fat brick format as a more affordable alternative to butter and was the first yellow margarine to be launched into the market when legislation on margarine changed.

Rama tubs were first introduced into the South African market in 1976.
Rama Light (medium fat) tubs launched in 1989.
In 2003 Rama introduced the first ambient stable margarine in the South African market in a 50g sachet format.
The retail selling price is under R3.00 per sachet to ensure that great tasting nutrition is made accessible to everyone! (Current retail selling price R2.2.9)
In December 2005, Rama re-launched into its iconic new gold medal packaging to re-ignite its emotional connection with its consumers and reaffirm its leadership in the market as a champion of nutrition.
In Oct 2008 Rama Everyday was launched to offer our consumer a more affordable medium fat margarine, catering for both cooking and spreading.In July 2009 Rama Spread for Bread was launched, a low-fat spread just for spreading and the most affordable Rama.

Did you know

Margarine and spreads contain unsaturated fatty acids that are important for growth and later life. These essential fatty acids cannot be produced by the body and so have to be obtained from food.
Rama is a vital energy source, highly fortified with 8 GoodStart™ Vitamins, making it a highly nutritious margarine and spread.